Sado: The Genesis of the Japanese Sauna Boom
The meteoric rise of sauna in Japan can be attributed to several factors: COVID, a preexisting bath culture, a general interest in health and longevity. But perhaps no single factor was as powerful as “Sado” (サ道), a sauna manga (Japanese style comic) released in 2016. By 2019, Sado received an adaptation as a television drama, catapulting saunas into superstar status in Japan.
Sado: A Chronology:
Origins (2011):
In 2011, Katsuki Tanaka (stylized as タナカカツキ in Japanese) published his original novel “サ道” or “Sado”. This translates into English as “Way of the Sauna”, using the サ katakana character used in サウナ (phonetically-SA-U-NA), followed by the character 道, which in this context, translates to “way” or “path” (in other cases, it can mean road, route, or street). While I have not (yet) read the original novel, summaries in Japanese describe the author’s path to sauna addiction and his discoveries about the essence of sauna along the way. Prior to Sado’s publication, saunas conjured an image of older men relaxing (see the first Japanese sauna boom), leaving the younger generations in Japan anything but enchanted with saunas. The initial publication effectively introduced sauna to a younger generation of Japan, changing the trajectory of Japanese saunas entirely. Now, saunas are as trendy as it gets, a far cry from their decrepit image just a few decades prior.

Manga (2016):
The original work accrued enough of a following for Mr. Tanaka to expand on it by creating a manga based on his original novel. Already an experienced manga artist, Tanaka was able to hit the ground running with Sado. Shortly after its release in 2016, Sado was a major hit.
With the manga release of Sado coinciding with rise of social media in Japan, many sento (public baths) received requests vis SNS Message and X/Twitter to add a sauna. Many of these came from excited Sado fans, newly converted to regular sauna use. Today, it’s nearly impossible to find a sento without a sauna!
In 2017, Sauna Ikitai (literally “I want to go to the sauna”), a sauna database launched (see my article for more information), compiling sauna knowledge in Japan to one easy-to-find place. Far from a rarity, now saunners could search the top-rated saunas in their area with ease.
At the moment, Sado is one of my primary forms of reading practice in Japanese! While I have not yet finished the series, there are currently six volumes of Sado, and I look forward to reading them all in the near future!

Television Drama (2019):
In 2019, Sado received an adaptation as a television drama. At this point, sauna had accrued a fairly large degree of popularity in Japan.
What makes the drama stand out (having watched it myself), is each episode’s inclusion of various sauna from all across Japan (often Tokyo, but not always). I have discovered saunas through Sado, and their choices never disappoint! For instance, the “home sauna” of the show’s protagonists is a real sauna in Ueno: Sauna and Capsule Hotel Hokuo. Visiting was a blast, and having watched the show drastically enhanced my experience. Sado aside, the facilities are nothing to scoff at either. A great outdoor bath (露天風呂) and top notch Aufguss make it an excellent choice for the show.
Several arcs of the show involve characters taking trips outside of their native Tokyo to other parts of Japan, including Kansai (Osaka, Kyoto, and Kobe) and Kyushu (Japan’s southernmost island), typically for sauna related purposes.
If you get the chance to visit saunas featured in Sado, the owners often hang up memorabilia from the episode (signed posters, for example), which makes it extra fun to visit the venues selected for the show.
The show continues today, with an hour-long special most recently being released in December, 2023.

Sado: Plot and Reading Experience:
Manga:
As mentioned above, I have been working my way through the Sado manga myself. I recently finished the first volume and was a huge fan! The chapters typically cover aspects of the sauna experience, Japanese sauna culture, or both. Chapter titles include: “ Sauna High” (サウナトランス)、”The Correct Way to Sauna” (正しいサウナの入り方), and “Tattoos Not Allowed” (刺青お断り). Generally, the plots revolve around the main character, Nakagawa Tatsuya, and his journey into Japanese sauna culture. Along the way, he typically experiences a mix of comedic and heartwarming interactions. These include interactions with saunners from outside Japan (Finland, the United States, etc.), making new friends, and debates around differing sauna cultures. One of my favorites is an entire chapter “The Sauna-room TV Problem” (サウナ室テレビ問題) dedicated to the topic of TV’s in the sauna. Generally, Japanese saunners prefer to watch TV in the sauna, where the Finnish treat the sauna as a silent sanctuary at all costs.
Stretching this out over an entire chapter must have been hard to write, but Tanaka delivers in a manner showcasing both his skills as a mangaka (author of manga, 漫画家 in Japanese) and as an astute observer of sauna culture.
Additionally, I find the art style to be distinct from other manga, especially from action-oriented manga that are most popular outside of Japan (Dragon Ball, One Piece, Naruto, etc.). Many of the shots are atmospheric, and capture the sauna experience incredibly well. From the budding friendships that form, to the one-of-a-kind high that only sauna can produce, it’s easy to tell that this love letter to sauna comes straight from the author’s heart.
The manga is currently not available in English, but for those who can read Japanese and want a light read, I highly recommend Sado! Even if you can’t read Japanese, the pictures alone are fun to look at, and may still be worth a purchase (you can typically get the first volume for around 300 yen, or $2.00 USD).

Drama:
The drama centers around three characters, Mr. Tanaka (タナカ), Mr. Coincidence (偶然さん), and Mr. Handsome (イケメンさん) and their sauna escapades. Perhaps the most interesting part of the show are the saunas featured around Japan (as mentioned above). This aspect of the show is particularly fun if you live in or have visited Japan. I have found many of the best sauna spots in Tokyo through Sado, including (but not limited to): Marushin Spa, Times Spa Resta, and Sauna Lab. Sado does a great job of showcasing saunas in a way that makes them look enticing to visit, particularly for those located outside of Tokyo (many that are now on my list when I travel around Japan).
Amazing saunas aside, the antics of the gang range from quirks particular to Japanese humor to funny gags any saunner can relate to. Some of my favorites include: a Godfather parody to introduce the “sauna Godfather” (サウナゴッドファザー) (a real person who helped popularize sauna in Nagoya,), a truck driver who frequents a love hotel for the sole purpose of using their sauna, and nearly getting caught trying to work from home at the sauna cafe.
The show is goofy, and has a bit of an ‘off-Broadway’ feel, but has an endearing charm at its core, and writes a wonderful love letter to both sauna and the Japanese sauna community.
The show is available on Netflix in Japan only, but can be accessed by using a VPN. While the show is currently only in Japanese, I still think the watching the show still has value, even without full or limited comprehension of Japanese. Many of the scenes transcend the dialogue, and the facilities shown and the sauna highs induced go beyond subtitles.

Final Thoughts:
Sado is the kind of phenomenon that’s hard to believe exists. “Sauna comic book” and “Sauna television drama” both sound like they could only conceivably exist in Finland, and even then, it sounds a bit absurd. However, after reading and watching the series, it makes sense why it’s been such a hit and one of the driving forces behind the ongoing sauna boom. Behind its charming drawings and TV adaption, Sado effectively distills the distinct and idiosyncratic nature of both the sauna experience and Japanese sauna culture. The time away from screens and the outside world, the one-of-a-kind friendships that stem from sauna, and the unique sauna high that doesn’t have any real equivalent….
…for those who have experienced any of these, give Sado a try.
Thanks so much for reading! I hope you enjoyed it. Keep your sauna on as fall arrives in Japan, and I hope you find some ととのう in your near future…






































